The Crown Pro is the result of a lifetime spent inside the salon world.
Created by Mike Sabag, founder of two global haircare icons – the original Moroccanoil< and Saryna Key – The Crown Pro is his next chapter: a new standard in professional smoothing and hair straightening that is designed to change how we think about treated hair.
From 2003 with Moroccanoil, through 2009 with Saryna Key, to the launch of The Crown in 2021, every step has led to one goal: performance that feels luxurious, looks natural, and builds real trust between stylist and client.
ACRO-CORE™ TECHNOLOGY
A 5-molecule delivery system that treats each strand intelligently.
The Crown Pro introduces ACRO-CORE™, a patent-protected molecular algorithm that blends advanced science with bold Israeli creativity.
This system was engineered for one purpose: long-term hair repair and smoothing that still respects the hair’s original texture, elasticity, and natural shine.
Hair is never uniform. Some sections are dry, some lack moisture and nourishment, some are split and sensitized, while the roots may still be healthy and strong. Most treatments ignore this reality, coating the entire fiber the same way and overloading healthy areas with unnecessary product.
This is exactly where The Crown Pro steps in.
ACRO-CORE™ is built on five smart molecules powered by naturally derived ingredients: bio-ceramide, wheat germ, mustard oil, keratin, and açai juice. Each molecule carries hundreds of thousands of active agents designed to target the specific hair segments that need them most, instead of wasting strength on areas that don’t. This is our “less is more” philosophy in action.
During the treatment, the ACRO-CORE™ molecules position themselves between and along the hair fibers. By the time the process is complete, they have bonded in perfect harmony with the hair, creating a smooth, uniform, high-gloss result. Each molecule has done its job without interfering with the others.
For the stylist, this means control, consistency, and confidence in every service.
For the client, it means hair that feels light, soft, and alive – not coated, not flat, not fake.
That is The Crown Pro difference.